Apple Design?
De- De-A prefix from Latin de — down, from, away; as in debark, decline, decease, deduct, decamp. In words from the French it is equivalent to Latin dis — apart, away; or sometimes to de.
Sign Sign, n.
That by which anything is made known or represented; that which furnishes evidence; a mark; a token; an indication; a proof.
Put them together and design means: away from a mark? It seems that way lately with Apple and its products.